Product reviews are more popular now as manufacturers seek new ways to entice customers to spend their hard-earned money on their products. Many companies use consumer product reviews as advertisements, and little wonder why they do. Manufacturers do not have to pay extra to advertising companies for expensive ad campaigns. However, the credibility of product reviews has been criticized. A review that simply reads "I really loved your product! Keep it up!" and leaves it at that is not what you should expect from a product review. With regard to buying something as expensive as an LCD projector, being informed about your prospective purchase is very important. Here is an article on how to look for an LCD projector based on product reviews.
An informative product review should deal with information that is directly linked to the product being reviewed and it should be specific regarding its details and specifications. A typical informative product review on LCD projectors should contain the following information: resolution, brightness, price, and potential usage (sometimes called the "for-whom" section).
Resolution is how clear and tight the graphics being displayed are and they are usually determined by the number of dots per inch (dpi). A higher resolution means tighter graphics and less pixellation (the grainy quality in some images).
Brightness is exactly that--how bright the image being projected is. This determines from how far away the image can be seen. The brighter the image, the farther away it can be seen.
Reviews that include information on potential usage are particularly helpful. This section allows you to find out specifically if the product you want is applicable to your needs. Simply parallel yourself or your company with any one of the list of potential users, and you will be able to tell at a glance if the product is what you are looking for or not.
The reputation of the reviewer
Anybody can write a product review that is why you should be careful when taking advice from product reviews. If the review you are reading comes from a reputable Web site or magazine, then you should be in good hands. Be sure to do some research on the party doing the review before you take advice from them, or you may end up with a very expensive paperweight.